Numerous studies address the uses and perceived effects of social media, but a scholarly void exists about how it is framed in the mainstream media. This study fills this void using a content analysis of news items that included references to social media in Israel’s six daily Hebrew-language printed newspapers during the Israel–Gaza war (2014). The papers framed social media primarily as spaces of hate speech and distribution of rumors. Additional salient themes referred to social media as alternative media channels by politicians and celebrities and as arenas of public diplomacy. Social media was rarely portrayed as platforms to orchestrate collective action or to meet the enemy.