Lev-On, Azi. 2012. YouTube usage in low-visibility political campaigns. Journal of Information Technology and Politics, 9(2), 205-216.
Social networking platforms and video-sharing sites like YouTube generate hopes for a more participatory politics and stronger connections between citizens and representatives, particularly at the local level. This article examines these trajectories by analyzing the YouTube presence of candidates in municipal election campaigns, as well as public involvement in these campaigns.